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Ireland's biggest land-based casino operator, Funfair Group is planning to expand into the iGaming industry after joining the forces with online solution provider Aspire Global, both parties claim this decision as "a union that will provide opportunities for both parties. " As per the platform and service deals, Funfair, an operator responsible for 25 successful establishments across Ireland will finance Aspire Global's gateway AspireCore iGaming platform (PAM) to take its brick and mortar business to an online platform. As a part of the deal, Funfair casinos is highly optimistic to benefit from the Malta-based firm's fully managed services, encompassing customer support, risk management, customer relationship management, VIP, and fraud. In the recent press release by Aspire Global plc, the said integration with its managed services and PAM will provide a seamless omnichannel experience to operators of new online casino players as well as existing players. Ireland's Funfair Casino Philip O’Leary, Director at Funfair Casino said, "Our search for a platform solution for Funfair was predicated on finding a partner that had the technology, expertise, and product set to create a rich and seamless casino experience for our players." "Joining forces with a provider as renowned for these qualities as Aspire Global enables us to make progress in delivering a premium omnichannel operation." The partnership with Aspire Global will help Funfair casinos to expand its brand name in the digital environment with the latest series of deals for Aspire Global which continues to grow across Latin America, Europe, and the United States. Aspire Global has recently established a strong foothold after its integration deal of the Pariplay brand with UK-based sports betting software and trading services provider Amelco. Tsachi Maimon, Chief Executive Officer at Aspire Global, commented on the tie-up, "Funfair has an established presence in the Irish casino market and we are looking forward to developing an online solution that presents its players with a great omnichannel experience while helping to support its entry into the digital world for the first time." He also added that the tie-up constitutes an excellent example of the firm's Pam and fully managed services to be utilized to the fullest to take land-based casinos and the tie-up is actually the union that will provide great opportunities for both parties to grow in the digital market.

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